arlo is a marketplace for local artists — discover makers in your city across France, and reach a buyer directly, without a gallery in between. A gallery represents a small number of artists, takes a commission on each sale, and decides when and how a piece is shown. arlo lets any artist list their own work and talk to buyers directly.
| Gallery | arlo | |
|---|---|---|
| Who can list work | A small roster the gallery selects | Any artist who applies |
| Commission | Typically 30–50% of the sale | 0% commission during launch |
| Contact with the buyer | Through the gallery | Direct message |
| Showing your work | The gallery’s exhibition schedule | Post your own events, anytime |
| Reach | People who visit the gallery | Anyone browsing arlo in your city |
arlo doesn’t curate or select artists the way a gallery does, and it has no physical space to show work in — organizing where and when to show is still up to the artist. There’s no shipping marketplace and no built-in payments: buyer and artist arrange delivery and payment directly. It’s an iOS app only, and it’s live in France only — arlo is live in multiple cities across France, including Paris and Lyon, with more added over time.
A gallery still offers things arlo doesn’t: a physical space, curation, and an existing base of collectors who trust its eye. arlo is for artists who want to sell and talk to buyers directly, without waiting for a show or giving up a share of the sale.
See how arlo compares to Etsy and to selling on Instagram, or read more about arlo.